We know that you care how information about you is used and shared. We appreciate your trust that we will respect your information. This notice describes our privacy policy. By visiting the Website, you are accepting the practices described in this Privacy Notice.

What Personal Information About Customers Does the Website Gather?

The information we learn from customers helps us personalize and continually improve your shopping experience. Here are the types of information we gather.

Information You Give Us: We receive and store any information you enter on our Website or give us in any other way. See examples of what we collect at the bottom of this notice. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features. We use the information that you provide for such purposes as responding to your requests, customizing future shopping for you, improving our stores, and communicating with you.

Automatic Information: We receive and store certain types of information whenever you interact with us. For example, like many web sites, we use "cookies," and we obtain certain types of information when your web browser accesses the Website or advertisements and other content served by or on behalf of the Website on other web sites. See examples of the information we receive at the bottom of this notice.

E-mail Communications: To help us make e-mails more useful and interesting, we often receive a confirmation when you open e-mail from the Website if your computer supports such capabilities.

Information from Other Sources: We might receive information about you from other sources and add it to our account information. See examples of the information we receive below.

What About Cookies?

Cookies are unique identifiers that we transfer to your device to enable our systems to recognize your device and to provide features such as personalized advertisements on other web sites and storage of items in your Shopping Cart between visits.

The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on's settings or visiting the web site of its manufacturer. Because cookies allow you to take advantage of some of the Websites’ essential features, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Cart, proceed to Checkout, or use any products and services that require you to Sign in.

UK & EU Cookie Policy

Brixton Baker is intended for a United States audience. However to exceed any regulatory compliance, we have a separate cookies policy for a United Kingdom and European Union audience. This policy is not intended to replace or supersede this Privacy Policy. Our UK & EU Cookie Policy can be view HERE.

Does the Website Share the Information it Receive?

Information about our customers is an important part of our business, and we are not in the business of selling it to others. We share customer information only as described below and with subsidiaries that are subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.

Third-Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments, and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes.

Promotional Offers: Sometimes we send offers to selected groups of our customers on behalf of other businesses. When we do this, we do not give that business your name and address. 

Business Transfers: As we continue to develop our business, we might sell or buy stores, subsidiaries, or business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that the website or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.

Protection of this Website and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Terms of Use and other agreements; or protect the rights, property, or safety of the Website, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing, or otherwise disclosing personally identifiable information from customers for commercial purposes in violation of the commitments set forth in this Privacy Notice.

With Your Consent: Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.

How Secure Is Information About Me?

We work to protect the security of your information during transmission by using 128-bit Secure Sockets Layer (SSL) software, which encrypts information you input in the shopping cart section. This software is provided to us and maintained by a third party provider.

We reveal only the last four digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing.

It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.

Which Information Can I Access?

The Website give you access to a broad range of information about your account and your interactions with the Website for the limited purpose of viewing and, in certain cases, updating that information.  

What Choices Do I Have?

As discussed above, you can always choose not to provide information, even though it might be needed to make a purchase or to take advantage of Website features.

You can add or update certain information on pages such as those referenced in the "Which Information Can I Access?" section above. When you update information, we usually keep a copy of the prior version for our records.

The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on's settings or visiting the web site of its manufacturer. Because cookies allow you to take advantage of some of the Websites’ essential features, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Cart, proceed to Checkout, or use any products and services that require you to Sign in.

Are Children Allowed to Use the Website?

The Website does not sell products for purchase by children. If you are under 18, you may use the  Website only with the involvement of a parent or guardian. 

Conditions of Use, Notices, and Revisions

If you choose to visit the Website, your visit and any dispute over privacy is subject to this Notice and our Terms of Use, including limitations on damages, resolution of disputes, and application of the law of the state of California. If you have any concern about privacy relating to the Website, please email with a thorough description, and we will try to resolve it.

Our business changes constantly, and our Privacy Notice and the Terms of Use will change also.  We may e-mail periodic reminders of our notices and conditions, but you should check our Website frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.

Examples of Information Collected

Information You Give Us
You provide most such information when you search, buy, post, participate in a contest or questionnaire, or communicate with customer service. For example, you provide information when you search for a product; place an order through the Website; provide information in My Account (and you might have more than one if you have used more than one e-mail address when shopping with us); communicate with us by e-mail, or otherwise; complete a questionnaire or a contest entry form; compile Wish Lists, My Hearts, or other shopping lists. As a result of those actions, you might supply us with such information as your name, address, and phone numbers; credit card information; people to whom purchases have been shipped, including addresses and phone number; e-mail addresses of your friends and other people; and content of reviews and e-mails to us. 

Automatic Information
Examples of the information we collect and analyze include the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information such as browser type, version, and time zone setting, browser plug-in types and versions, operating system, and platform; purchase history, which we sometimes aggregate with similar information from other customers to create features like Top Sellers; the full Uniform Resource Locator (URL) clickstream to, through, and from our Website, including date and time; cookie number; products you viewed or searched for; and the phone number you used to call our phone number. We may also use browser data such as cookies, Flash cookies (also known as Flash Local Shared Objects), or similar data on certain parts of our Website for fraud prevention and other purposes. During some visits we may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page. We may also collect technical information to help us identify your device for fraud prevention and diagnostic purposes.

Most mobile devices provide users with the ability to disable location services. Most likely, these controls are located in the device’s settings menu. If you have questions about how to disable your device’s location services, we recommend you contact your mobile service carrier or your device manufacturer. 

Information from Other Sources
Examples of information we receive from other sources include updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily; search results and links, including paid listings; and credit history information from credit bureaus, which we use to help prevent and detect fraud and to offer certain credit or financial services to some customers.

Information You Can Access
Examples of information you can access easily at the Website include up-to-date information regarding recent orders; personally identifiable information (including name, e-mail, password and address book); payment settings (including credit card information and gift certificate balances); e-mail notification settings (including product availability alerts and newsletters); shopping lists (including My Wish List, My Hearts and My Designers); product reviews; and My Account (including shipping preferences and shopping preferences).

Privacy notice for California Residents

Effective Date: January 1, 2020

This Privacy Notice for California Residents (“California Privacy Notice”) is a supplement to Brixton Baker’s Privacy Policy above and applies solely to Users who are residents of the State of California (as defined in Section 17014 of Title 18 of the California Code of Regulations). Brixton Baker adopts this California Privacy Notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”), and any defined terms as used herein shall have the same meaning as defined terms in the CCPA.

Personal Information We Collect
Brixton Baker collects information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked with, directly or indirectly, a particular consumer or household (“personal information”). The CCPA refers to certain categories of information, which we have listed below and indicated whether or not we have collected personal information under those categories within the last twelve (12) months:

A. Identifiers
A real name, alias, postal address, Internet Protocol address, email address, account name, or other similar identifiers
B. Personal information categories listed in the California Customer Records Statute (Cal. Civ. Code § 1798.80(e))
A name, signature, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.
Some personal information included in this category may overlap with other categories.
C. Characteristics of protected classifications under California or federal law
Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information)
D. Commercial information
Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies
E. Biometric information.
Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data
F. Internet or other similar network activity
Browser type, your Internet Service Provider, browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement
G. Geolocation data
Physical location or movements
H. Sensory data
Audio, electronic, visual, thermal, olfactory, or similar information
I. Professional or employment-related information
Current or past job history or performance evaluations
J. Non-public education information under the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99))
Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records
K. Inferences drawn from other categories
Information that may be considered a profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities and aptitudes

* If voluntarily provided by a job applicant as a result of a job application process or voluntarily submitted as part of employment or Human Resources process.

We obtain the above-listed categories of personal information from the following sources:

  • Directly from you. For example, from forms you complete on our website; and
  • Indirectly from you. For example, from observing your actions on our website or interactions with our advertisers

Personal information does not include:

  • Publicly available information from government records;
  • Deidentified or aggregated consumer information; or
  • Information excluded from the CCPA’s scope, like
    • health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;
    • personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.
How We Use Personal Information Collected

We may use, or disclose to a third party (including service providers and third parties to whom you or your agents authorize us to disclose your personal information in connection with Services we provide to you), your personal information for business or commercial purposes. When we disclose personal information for a business purpose, we enter into a written contract that describes the purpose and requires the recipient to keep that personal information confidential and not use it for any purpose except for providing the services set forth in the contract.

Accordingly, we may use or disclose personal information for business or commercial purposes including:

  • To deliver our Services to you
  • To send you periodic emails
  • To provide technical support
  • To prevent, detect, and mitigate illegal activities
  • To provide or improve customer service
  • To personalize User experience
  • To administer and/or improve our Website
  • To process payments
  • To run a promotion, contest, survey, or other Website feature
  • To comply with any procedures, laws or regulations that apply to Brixton Baker
  • To establish, exercise or defendant our legal rights

Disclosures Regarding Personal Information Shared or Sold for Business or Commercial Purposes

In the preceding twelve (12) months, we have disclosed to third parties the following categories of personal information for business or commercial purposes:

    Category A: Identifiers

    Category B: California Customer Records personal information categories

    Category C: Protected Characteristics Classifications under California or federal law

    Category D: Commercial Information

    Category F: Internet or other electronic networking activity information

    Category G. Geolocation data

    Category I: Professional or employment-related information

    Category J: Non-public education information under the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99))

    Category K: Inferences drawn from other categories In the preceding twelve (12) months, we have not sold any personal information.

In the preceding twelve (12) months, we have not sold any personal information.

Your Privacy Rights and Choices

If you are a consumer as defined by the CCPA, you have specific rights in connection with your personal information:

Right to Request Personal Information Collected

If we collect personal information about you, you have the right to request that we disclose to you certain information about our collection and use of your personal information over the past twelve (12) months. Once we receive and verify your consumer request, we will disclose to you:

  • The categories of personal information we have collected about you;
  • The categories of sources from which the personal information about you is collected;
  • The business or commercial purpose for collecting or selling personal information;
  • The specific pieces of personal information we have collected about you (also called a “data portability request”);
  • The categories of third parties with whom we share personal information; and
  • If we disclosed or sold your personal information to a third party for a business purpose:
    • If disclosed, a list identifying the personal information categories that each category of recipient obtained; and
    • If sold, a list identifying the personal information categories that each category of recipient purchased.
Right to Request Deletion

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions set forth below. Once we receive and verify your consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service providers to:

  • Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you;
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities;
  • Debug products to identify and repair errors that impair existing intended functionality;
  • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law;
  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.);
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent;
  • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us;
  • Comply with a legal obligation; or
  • Otherwise use your personal information internally in a lawful manner that is compatible with the context in which you provided it.
Right Not to Be Discriminated Against

You have the right to not be discriminated against by a business for exercising any of your rights under the CCPA. Unless permitted by the CCPA, we will not:

  • Deny goods or Services to you;
  • Charge you different prices or rates for goods or Services, including through the use of discounts or other benefits or imposing penalties;
  • Provide a different level or quality of goods or Services to you; or
  • Suggest that you will receive a different price or rate for goods or Services or a different level or quality of goods or Services.
How to Exercise Your Rights

Upon receipt of a verifiable request from you to access or delete your personal information we shall promptly take steps to disclose and deliver or delete as applicable, free of charge to you, the personal information in accordance with Cal. Civil Code §1798.100 (d). Please note that only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. To be a verifiable consumer request, the request must:

  • Provide information sufficient to allow us to reasonably verify you are the person about whom we collected personal information or an authorized representative; and
  • Describe your request with detail sufficient to allow us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

Response Timing and Format

Upon receiving a verifiable request, we will confirm receipt of the request within ten (10) days and indicate when you should expect a response. We endeavor to respond to all verifiable requests within forty-five (45) days from the day that we receive the request. If we require additional time to respond to your request, we may take up to an additional forty-five (45) days to respond, in which case we will provide you with notice and an explanation for the delay.

We will deliver a written response by mail or electronically. Any disclosures we provide will only cover the twelve (12) month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, if provided electronically, the information shall be in a portable and, to the extent technically feasible, in a readily useable format that allows you to transmit this information to another entity without hindrance.

Please note that while we may provide personal information to you in response to your verifiable request, we are not required to provide personal information to you more than twice in a twelve (12) month period.

How to Contact Us

If you are a California resident and if you wish to submit a request to exercise your consumer rights under the CCPA, you can email us at with “My California Privacy Rights” in the Subject line.

Your Additional California Privacy Rights

California Civil Code Section 1798.83 permits customers of Brixton Baker who are California residents to request certain information free of charge regarding its disclosure of their personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to We may (and we may allow third-party service providers to) use cookies or similar technologies to collect information about your browsing activities across different websites after you have used our Services. Our Services do not respond to "Do Not Track" (DNT) signals and operates as described in this Privacy Policy whether or not a DNT signal is received.

Updated: January 1, 2021